Use of data collected on our website

At CashCo Financial Services, we respect your privacy and are committed to being transparent about the data we collect and how it is used. This Privacy Policy outlines the types of data we collect through our website and digital tools, and how we manage that data.

1. Information We Collect
   When you visit our site, we may automatically collect certain information through cookies and similar tracking technologies. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.
2. Google Tag Manager
   We use Google Tag Manager to efficiently deploy tracking codes and scripts on our website. While Google Tag Manager itself does not collect personal information, it enables the implementation of tools that may do so, such as analytics or advertising tags.
3. Advertising & Conversion Tracking Pixels (Google, Meta, Microsoft)
   We use advertising platforms such as Google Ads, Meta Ads (formerly Facebook Ads), and Microsoft Ads to promote our services and understand how users interact with our website after engaging with our ads. These platforms use tracking pixels and cookies to collect non-personally identifiable information, including:
   Pages visited and time spent
   Actions taken (e.g., purchases, form submissions)
   Device type, browser, and operating system
   General location based on IP address
   This data does not include personal identifiers such as your name, email address, or payment information.
   Each platform uses this data to help us:
   Measure the effectiveness of our advertising campaigns
   Deliver more relevant ads to users based on their interests and behavior
   Improve our website and user experience
   These tracking tools may also allow the platforms (Google, Meta, Microsoft) to use the data for their own advertising and analytics purposes, in accordance with their respective privacy policies.
4. Google Analytics
   We use Google Analytics to collect information about how visitors use our website. This includes:
   Pages visited and time spent on each page
   Referring websites or search terms
   Browser type, device, and operating system
   General geographic location (based on IP address)
   Google Analytics uses cookies to gather this data. The information collected is aggregated and anonymized, and we use it solely to improve website performance, understand user behavior, and enhance user experience.
   Google may also use the data collected to contextualize and personalize ads within its own advertising network. For more information on how Google uses data, visit Google’s Privacy & Terms.
5. Matomo Analytics
   In addition to Google Analytics, we also use Matomo (formerly Piwik), a privacy-focused analytics platform, to gain further insights into website usage. Matomo is hosted on our own servers or a trusted provider under our control, meaning your data is not shared with third parties.
   Matomo collects the following anonymized information:
   Pages visited and duration of visits
   Referring websites or search terms
   Device type, screen resolution, and browser version
   IP address (anonymized)
   User interactions such as clicks and scrolls
6. How the Data Is Used
   The data collected through Google Ads, Google Analytics, Matomo, and other tools is used to:
   Analyze website traffic and user behavior
   Improve our marketing strategies and website content
   Deliver more relevant advertisements to users
   We do not use this data to identify individual users, and we do not combine it with personal information unless you voluntarily provide it (e.g., via a contact form).
7. Who Can Access This Data
   Access is limited to:
   Authorized CashCo personnel
   Google, under its own privacy policies
   Third-party service providers who assist with analytics and marketing
   We do not sell your data or share it with unrelated third parties.
8. Managing Your Privacy
   You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can also manage cookies through your browser settings or opt out of personalized ads via Google Ad Settings.
9. Contact Us
   If you have questions or concerns about this Privacy Policy or your data, please contact us at:
   [email protected]
   CashCo Financial Services, Incorporated
   10110 SW Nimbus Ave, Suite B-11
   Tigard, OR 97223