Consumers Lack Confidence in the Car Buying Process, Study Finds

As car buyers start their search for year-end deals, Capital One Auto Finance has released a study that found most consumers are not confident when it comes to understanding the purchasing process.

Only 20% of consumers feel sure of themselves when buying a car, according to the survey of more than 1,000 U.S. adults. In addition, just 16% of respondents say they are “a boss” when it comes to negotiating and only 6% say they find car buying to be a transparent process.

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